• QUIRKY NEWBORN ESSENTIALS

    Soft, colorful, and just the right amount of weird—our baby basics aren’t actually basic. These are the gifts new parents remember (and secretly wish they’d gotten more of).

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  • WHY WE BUILT THIS STORE

    We’ve lived the chaos (you’re looking at it). That’s why we don’t stock boring baby stuff.

    We handpick everything here to make parenting feel more fun, more personal, and way less beige. If it doesn’t spark a laugh, a smile, or a “wait, where’d you get that?”—we don’t sell it.

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